Where will my boat be advertised?

Your boat is listed on our own website and syndicated to the major yacht sales portals in the Boats Group network, YachtWorld, Boat Trader and boats.com, plus targeted email to our client base and to brokerage houses that specialize in your type of boat. We also run print advertising in SpinSheet and PropTalk and selected regional and national titles.

How do you decide what my boat is worth?

Price and size are the most common parameters buyers search on, so price is the first thing they notice. We price against recent comparable sales and current competing inventory. Buyers are well informed and have usually already researched the market.

Why is overpricing a problem if I can always come down later?

Overpricing makes a bad first impression and costs more in the end once you add up months of holding costs — mortgage, storage and insurance. It is better to price it right and turn down offers than to have the boat sit with no interest.

Will the upgrades I've made increase the sale price?

Rarely by what they cost. Overvaluing upgrades — sunk costs that have already been incurred and cannot be recovered — is the single most critical mistake sellers make when putting a value on their boat.

How should I prepare the boat before it goes on the market?

Clean it and tidy it. A well organized boat tells buyers it was loved and cared for, and leaves them with the impression that what they can't see is just as well kept. A boat cluttered with unfinished projects sends the opposite message.

How will I know whether the listing is working?

We track how many hits your listing gets each week and watch for red flags explaining why a boat might not be drawing leads or offers, so the price and presentation can be adjusted on evidence rather than guesswork.

Resources

How will your boat be marketed?

Buyers get their information from a lot of different places, so we make sure your boat gets exposure across the board — in Annapolis or anywhere you want her seen.

Where most buyers start

Internet advertising

This is the way the majority of buyers start their boat search. Your boat will be seen through our website and directly on the top yacht sales sites such as YachtWorld.com and BoatTrader.com. We track the number of hits your listing gets each week and are always looking for red flags as to why your boat might not be getting leads or offers.

Listing views tracked every week

Your listing, syndicated through

Boats GroupThe network behind the top portals
YachtWorldYachtWorld.com
Boat TraderBoatTrader.com
boats.comboats.com

Meta advertising

Paid ads on Facebook and Instagram put your boat in front of boaters where they spend their time, targeted by location and interest across the Chesapeake and Florida.

E-mail marketing

We send targeted emails to our client base featuring the listings that meet the criteria they are searching for. We also email selected brokerage houses that specialize in your type of boat, giving them a heads-up when something they might be interested in hits the market.

Print advertising and flyers

Yes, it still exists and it still sells boats. We place your boat in our print ads in local publications such as SpinSheet and PropTalk, as well as in selected regional and national publications for maximum exposure.

Word of mouth

With our large network of buyers, we're always checking our database to see if your boat is a match for what they're searching for. We're an integral part of the local broker network and work together with other brokers to find potential buyers for your boat.

Flyers on the docks

Printed listing flyers go up on marina docks and boards across the Chesapeake Bay and Florida’s Treasure Coast, right where boaters walk past them every weekend.

Chesapeake Bay

Treasure Coast, Florida

Sell your boat quickly, for top dollar

Two things decide whether a boat sells in weeks or sits for a season.

Price

This is the first thing buyers notice, as price and size are the most common parameters used to search for boats. Because of the internet, buyers are very educated and have most likely done their research on price. Overpricing your boat not only makes a bad first impression — it costs more in the end when you add up months of holding costs such as your mortgage, storage fees and insurance. It's much better to price it right and turn down offers than to have it sit with no interest. It's also important to be realistic about the value of the upgrades you've done; overvaluing those sunk costs is the most critical mistake sellers make.

Condition

You never get a second chance to make a first impression, and the first impression your boat leaves on potential buyers matters. A clean boat that's tidy and well organized tells buyers this boat was loved and well cared for, and it leaves them with the impression that the things they can't see are just as well kept. A boat that is dirty and cluttered with unfinished projects gives the opposite impression.

Guides for sellers

Pricing, timing, preparing the boat and the closing paperwork, explained in full.

Selling a boat — common questions

Where will my boat be advertised?: Your boat is listed on our own website and syndicated to the major yacht sales portals in the Boats Group network, YachtWorld, Boat Trader and boats.com, plus targeted email to our client base and to brokerage houses that specialize in your type of boat. We also run print advertising in SpinSheet and PropTalk and selected regional and national titles.
How do you decide what my boat is worth?: Price and size are the most common parameters buyers search on, so price is the first thing they notice. We price against recent comparable sales and current competing inventory. Buyers are well informed and have usually already researched the market.
Why is overpricing a problem if I can always come down later?: Overpricing makes a bad first impression and costs more in the end once you add up months of holding costs — mortgage, storage and insurance. It is better to price it right and turn down offers than to have the boat sit with no interest.
Will the upgrades I've made increase the sale price?: Rarely by what they cost. Overvaluing upgrades — sunk costs that have already been incurred and cannot be recovered — is the single most critical mistake sellers make when putting a value on their boat.
How should I prepare the boat before it goes on the market?: Clean it and tidy it. A well organized boat tells buyers it was loved and cared for, and leaves them with the impression that what they can't see is just as well kept. A boat cluttered with unfinished projects sends the opposite message.
How will I know whether the listing is working?: We track how many hits your listing gets each week and watch for red flags explaining why a boat might not be drawing leads or offers, so the price and presentation can be adjusted on evidence rather than guesswork.

What's your boat worth?

Send us the year, make, model and where she's lying, and we'll come back with an honest market read — not a number designed to win the listing.

I’m buying I’m selling

Call: (410) 206-2755
Visit: Port Annapolis Marina, 7080 Bembe Beach Rd #211, Annapolis, MD 21403 Get directions

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